This article was published in the South China Morning Post’s Post Magazine
Feng Xiaogang has been ranting. Boy has he been ranting. Co-opting the shrill tendency of egotists everywhere to brand those at variance with themselves “nazis”, the mainland filmmaker’s response last month to a negative reception of his latest opus has been quite undignified, perhaps all the more so given the eagerness with which audiences flocked to see it anyway, enabling it to break Chinese box office records.
Alas, Personal Tailor scored poorly with paid reviewers and the social media crowd alike, a double whammy Feng rationalised on Weibo as follows: “The movie-goers can criticise me as much as they like … but not the film reviewers. [They] do not pay for tickets but make money from reviewing.” He also labelled his critics “shallow”, “an embarrassment” and “fools”.
Not having seen Personal Tailor, I cannot say. Perhaps they are. And perhaps it is the brilliant, important satire Feng avers and will be lauded by posterity for poking fun at corrupt authorities and the superficiality of modern Chinese society (the plot, it seems, touches on official graft, the vulgarities of the nouveau riche and the obstacles that prevent filmmakers from transcending lowbrow culture). Claims to that effect from a man who has built a career on the popular tastes of such a society, and whose cinematic cup runneth over with product placements, seem a little counterintuitive, of course – but as I say, what do I know?
One supposes it is a good thing that a mainlander should speak his mind freely, but to rail against those “cultural nazis” who would dispute Feng’s genius by suggesting they be deprived of their right to do so sounds a tad despotic in itself. “You’re all stupid, shut up,” is about the size of it. Whatever Feng’s talents as a filmmaker, patrons of the vituperative arts have been ill-served.